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Joy Allcock is a Co-Founder and a Director at Code-Ed. She is a globally recognised literacy education leader known for her groundbreaking research and innovative approaches to teaching reading and spelling. With a Master of Education with first-class honours from Massey University and a background in occupational therapy, Joy brings a unique perspective to literacy instruction that combines academic rigour with practical, hands-on solutions.
In 2024, Joy received the prestigious Brian Street Award from the International Literacy Research Association, an accolade celebrating her outstanding contributions to advancing literacy research and practice. Her evidence-based, speech-to-sound-to-print methodology has been endorsed by some of the world's most respected educators, including Dean Pedro Noguera of the University of Southern California, who praised her work for transforming literacy outcomes and promoting educational equity.
Professor James Chapman of Massey University, New Zealand's Chief Literacy Advisor, and Professor John Hattie, internationally renowned for his research on visible learning, have both hailed Joy's work as a cornerstone of effective literacy instruction. Hattie has referred to Joy as the "Queen of teaching the skills for reading and spelling," a testament to her ability to empower both teachers and students with tools that ensure success in the classroom.
Joy's contributions to literacy include authoring several influential texts, such as Key Foundations, The Code Is the Key, Elevate & Evaluate, Catch Up Your Code and Sort Out Your Syllables. Her work has been adopted in many countries, driving significant results in bridging literacy gaps and reducing the "Matthew Effect" in education. By ensuring that no teacher or student is left behind, her evidence-proven approach creates equitable and inclusive learning environments.
Joy's leadership extends to her role in the Shine Research Study, conducted in collaboration with Massey University's Professor Chapman, and the results were evaluated further by Prof John Hattie for their impressive effect size shifts. This pioneering study has demonstrated remarkable improvements in literacy outcomes, particularly among Māori and Pasifika students in New Zealand, and has gained international recognition.
As an inspiring keynote speaker and educator, Joy continues to shape the future of literacy education through her passion for equitable learning and unwavering commitment to empowering educators and students worldwide.
Jill Eggleton is a globally recognised leader in literacy education and the recipient of the Queen's Service Order (QSO) for international service to Education and Literacy. As Co-Founder and Director at Code-Ed and a Director at Global Ed, she continues to drive innovation in literacy resources and education.
Throughout her career, Jill has created many widely used reading and writing resources by educators globally, including in South Africa, the UK, North America, and throughout Asia. Her dedication to creating materials, engaging students, and supporting teachers has made her a trusted name in classrooms worldwide.
Jill's journey in education began as a classroom teacher and administrator, experiences that shaped her understanding of equity and the unique needs of every child. Working with students from diverse cultural backgrounds gave her a deep appreciation for respecting and affirming all identities. She believes true equity in education is not one-size-fits-all and that every child deserves opportunities tailored to their strengths and needs.
Social and emotional learning is also central to Jill's philosophy. She understands that academic success is deeply tied to the emotional climate of the classroom and strives to create resources that captivate students' minds while touching their hearts. Her resources empower teachers, help students feel safe, take learning risks, collaborate with others, and affirm their cultural identities.
In recent years, Jill has collaborated with Joy Allcock to develop resources for Code-Ed, including Key Foundations, The Code Is the Key, Sound Rhymes and Sound Poems, and more. They are equipping educators with practical, evidence-based tools to transform literacy instruction. Jill is working with Joy on texts for the Year 3 Code Is the Key series, which will launch in August 2025.
Throughout her career, Jill has worked tirelessly to support teachers, understanding firsthand their challenges. She is passionate about creating resources that are easy to use and that maximize every teachable moment, empowering educators to make a lasting impact.
Her work, recognised by her Queen's Honour, inspires educators and improves literacy outcomes for students worldwide.
Tracy Strudley is a passionate advocate for equity in education and a dynamic leader in global publishing, with over 25 years of experience in international sales, marketing, and government partnerships. As a child, she struggled with reading, and her mixed-race family's experiences with inequity and exclusion inspired her lifelong mission to close the equity gap for all students and their families.
Tracy co-founded Code-Ed with literacy expert Jill Eggleton QSO and researcher and author Joy Allcock. She leads partnerships across New Zealand and internationally, driving Code-Ed's work in the USA, Canada, The Philippines, Malaysia, Singapore, Hong Kong, the UK, and South Africa.
Focused on creating systematic and explicit literacy solutions, Tracy works tirelessly to ensure that educators have access to resources that empower teachers, engage students, and address inequities in the classroom. Her leadership belief is that every child deserves the tools and opportunities to succeed, regardless of background or circumstances. Through collaboration with educators, publishers, and global partners, Tracy continues championing transformative literacy outcomes for all.
| Auckland, Northland | |
| DipEd | |
| d.crowley@code-ed.co.nz | |
| +64 21 841 010 |
With over 30 years of experience as an educator, my journey has been one of continuous learning and growth. I've had the privilege of teaching in diverse schools across New Zealand and the UK, engaging with students from various cultural backgrounds and languages.
My passion for learning ignited at a young age, leading me to teach neighbourhood children on weekends at the age of 5. Today, as the founder of a Tutoring School, I take pride in accelerating learning and igniting the literacy flame in students. My focus extends beyond the classroom, as I work closely with parents to empower them in supporting their child's educational journey.
An encounter with a remarkable colleague, Jill Eggleton, sparked my teaching journey early in my career. Learning alongside experienced educators has been inspiring; together, we've fostered imagination and inquiry skills in students. I've cherished the opportunity to lead my own team, unlocking the magic of literacy for countless students.
Now, as a Code-Ed Resource Specialist, I am thrilled to collaborate with Joy Allcock and Jill Eggleton to further elevate literacy education in New Zealand. It's an honour to share their expertise and inspire educators and students alike.
| From Waikato to Wellington | |
| DipEd | |
| j.huston@code-ed.co.nz | |
| +64 21 585 975 |
Jane Huston's educational journey began in primary schools, where she dedicated nearly 20 years to teaching. Her passion for education led her to transition to publishing with Heinemann Education as an Educational Sales Consultant. Since then, she has been a driving force in bringing valuable resources to schools across New Zealand, holding key roles with Scholastic Education, Pearson Education, and Edify Ltd, advancing from Educational Sales Consultant to National Sales Manager.
Now, as the New Zealand agent for Pearson, Oxford University Press, and Flying Start Books, Jane is thrilled to add Code-Ed to her portfolio. Code-Ed, developed by New Zealand literacy experts Joy Allcock and Jill Eggleton, has an evidence-proven, structured approach to teaching literacy that engages all students in successful reading outcomes.
"I'm excited to be able to share the Code-Ed evidence-proven approach and resources with educators in Poverty Bay, Hawkes Bay, Bay of Plenty, Taranaki, and the Waikato empowering teachers and learners alike"
The Code-Ed resources are a powerful addition to Jane's portfolio, and she is committed to supporting New Zealand educators in unlocking every student's literacy potential.
| Nelson, Marlborough | |
| DipTchg (Primary), Full Practicing Cert. (cat. 1) | |
| d.grover@code-ed.co.nz | |
| +64 27 224 9575 |
Deb is an experienced teacher and educational consultant having worked across all educational environments from pre-school to high school. She has a passion for employing evidence-proven approaches and resources to improve learner outcomes and best teaching practice in all areas of literacy, assessment and learner support.
"I have worked with Joy in the Shine Literacy Project and have personally used her approach and resources in the classroom from pre-school to high school. After experiencing and measuring the impact on learner outcomes and significant shifts in educational achievement using the Code-ed resources, I am passionate about sharing this success with others!"
| Canterbury, Otago, Southland | |
| BEd | |
| l.latimer@code-ed.co.nz | |
| +64 21 165 7324 |
Lauren, an experienced literacy and assessment consultant based in Otago, is passionate about empowering teachers to support every student's success. With extensive experience collaborating with educators and leaders across schools, Lauren combines her deep knowledge of literacy and assessment to foster meaningful growth in classrooms.
She focuses on building pedagogical knowledge through explicit teaching, evidence-based strategies, and responsive teaching plans that ensure every student becomes a confident reader and author. Lauren's work highlights the expertise already in schools, weaving teachers' insights with proven approaches for lasting impact.
"I feel very privileged to work alongside Joy Allcock and Jill Eggleton to support teachers in providing evidence-proven, effective literacy practices to all students as part of the Code Ed team."
| Australia | |
| n.nolan@code-ed.co.nz | |
| +61 47 700 9686 |
With over 26 years of unwavering dedication to education in Australia, I have held teaching and leadership roles across New South Wales, Victoria, and Queensland. My focus on the critical Early Years of Primary Education, where I've honed extensive expertise, has consistently delivered positive outcomes.
My journey across diverse educational sectors, including State, Catholic, and independent systems, has been a collaborative one. It has provided me with a holistic perspective on educational practices. My specialisation in early numeracy and literacy is a testament to my years of learning and working with many talented leaders, consultants, and teachers.
Integrating Social and Emotional Learning (SEL) into daily routines and curriculum is central to my educational philosophy. I'm passionate about fostering inclusive and supportive learning environments that nurture academic skills and emotional intelligence.
In my search for effective, engaging, practical teaching resources, Code-Ed's are invaluable. Their research-based approach, supported by evidence, teacher support, seamless routines, and engaging activities, has significantly enriched my literacy programs.
I am excited to work alongside Joy Allcock and Jill Eggleton at Code-Ed as part of the team to support educators in integrating exciting, evidence-based resources within their schools.
| Home School | |
| sjones@code-ed.co.nz | |
| +64 21 264 0436 |
Shelley has a Primary teaching and occupational therapy background. She worked at Scholastic NZ for more than a decade and has recently been managing her family's country estate.
"I am looking forward to sharing extraordinary resources built by Joy Allcock and Jill Eggleton. When I saw these engaging, evidence-proven resources, I knew I had to be part of Code-Ed and do my part in helping teachers to teach children to read and write competently and to love it."
